Google Adwords

About Google Adwords Course :

  • We need to understand the basics of Google Adwords in order to know the online advertising better and to target the right audience.
  • It would help business to promote the products & services as well as take us to the right users.
  • Google Adwords is the efficient & effective way of paid advertising platform by Google.

Nowadays offline marketing is going outdated. World is turning into a digital vision and we’ve seen changes rapidly. Online advertising is a very effective tool to learn something new and trendy. Google Adwords is continuously gaining momentum as it is continuously increasing.

Syllabus

What you'll learn:
  • Getting to Know Google Adwords
  • Getting Started
  • Researching Keywords
  • Tracking AD performance
  • Optimizing for performance
  • Creating your first campaign
  • Creating your first ad group
  • Understand quality score
  • Using display ads in remarketing campaigns
  • Video Advertising

You need to pass 2 of the AdWords certification exams to become an AdWords certified professional — the AdWords Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising. Our Faculty member will help you for preparing this exam, but we are not giving any commitment for your clearance, as it’s depend on your performance.

  • AdWords Fundamentals: The AdWords Fundamentals exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.
  • Search Advertising: The Search Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.
  • Display Advertising: The Display Advertising exam covers advanced concepts and best practices for creating, managing, measuring, and optimizing Display campaigns.
  • Mobile Advertising: The Mobile Advertising exam covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.
  • Video Advertising: The Video Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web.
  • Shopping Advertising: The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns.
Course Duration

2 Months

 

Timings

2-3 hours

Per Day

Batch

Mon-Fri

 

Get A Free Demo

Register Your Email To Get Free Demo or Workshop